- Share the Experience: Include the entire team in the full ideation process. I experienced this firsthand on Autodesk Waltham. Interacting with users to understand their needs and aspirations is motivating and creates a strong sense of shared purpose.
- Remove Communication Barriers: We think we’re removing communication barriers when we exchange models or get people together in a room. At Continuum, they do “social styles analyses to help people understand how their teammates tend to communicate”. Yes, we learn how to maximize our effectiveness with individuals over time, but I’d much rather do it sooner.
- Have at It: Engaging multiple perspectives creates a better result. “Lock yourselves in the project room and engage in a passionate debate.” See colocation.
- A dedicated space teams use from conception to execution
- Setup with natural light (check), plenty of space (oops), pinup space (got it!), AV access (check)
When we pull multiple people out of their different company offices into a single place, we leave out the “home office”. Furthermore, individuals who work near the colo room (rather than in it) sometimes lose track of the action.
3. Stand For Delivery
What are your "rules for innovation". Are you following any of Harry West's rules?